You are about to have a baby, or have just welcomed your bundle of joy into the world.  Any new parent will agree how mind blowing and scary your life has become, worrying about everything from how to sleep when you are pregnant (if you are lucky enough to get some sleep!) and then worrying more so once baby is here.

As a new mum I remember questioning everything…is the house too warm? Too cold? Why isn’t my baby sleeping? Why IS my baby sleeping?!!

Throughout pregnancy our baby’s are protected by the mother, a cosy and protected incubator keeping baby safe. When baby arrives screaming into our world we want to continue to protect them of course, but with the rise in social media and internet presence we are constantly saturated with adverts and insta posts of babies in beautiful nurseries, gorgeous cot bedding and baby sleep pods and we feel pressured to compete, but at what cost? And at what price…not just financially.

As a midwife I have always advocated safe sleep advice to my new parents, and I am passionate to continue to promote such. No baby should be lost, no family should be broken. One baby lost is too many. While Sudden Infant Death (SIDS) is comparatively rare – 216 babies died of SIDS in the UK in 2015 – it can still happen and there are steps you can take to help reduce the chance of it occurring.

Advice (courtesy of the Lullaby Trust) is as follows:

  • Sleep your baby on their back for all sleeps – day and night – as this can reduce the risk of SIDS by six times compared to sleeping them on their front.
  • Share a room with your baby for the first six months – this can halve the risk of SIDS.
  • Keep your baby smoke-free during pregnancy and after birth – this is one of the most protective things you can do for your baby. Around 60% of sudden infant deaths could be avoided if no baby was exposed to smoke during pregnancy or around the home.
  • Never sleep on a sofa or armchair with your baby as this can increase the risk of SIDS by 50 times.
  • Do not co-sleep with your baby if you or your partner has been drinking, is a smoker, has been taking drugs or is extremely tired; these factors can put babies at an extremely high risk of SIDS when co-sleeping. One study found that the risk of SIDS when co-sleeping is six times higher in smokers than in non-smokers.

The above is especially important for babies who were born premature or of low birth weight, as these babies are at a higher risk of SIDS.

A Dedicated Sleep Space Reduces the Risk of SIDS

The safest place for your baby to sleep is in their own dedicated sleep space in the same room with you for the first six months. This doesn’t have to cost you anything! You can receive a safe sleeping space for your baby for FREE. Here’s how and why:

A Baby Box is a Finnish tradition dating back to 1938. In the 1930s, Finland was a poor country and sadly the rate of infant deaths was high. The Baby Box program was a state led initiative to give expectant mothers the tools they need to raise a healthy, happy baby. And, it works! The initiative, which enables every expecting parent in the country to claim a free Baby Box, is credited with helping to decrease Finland’s infant mortality (death) rate from 65 deaths for each 1,000 children born in 1938 to 3 deaths per 1,000 births in 2013.

Baby Box  By pairing together education and expert medical support with a box full of new-born necessities that doubles as the child’s first safe sleep space, the country now boasts one of the lowest infant mortality rates worldwide, and it is considered one of the best countries in the world for mothers to live.  The Baby Box Co. was built upon the idea that every child deserves to be safe and all parents deserve the education and support they need to raise healthy, happy babies. We now offer this here!


Claim your FREE Box……..

We are giving away one free Baby Box to all expectant parents in Kent.

Register at The Baby Box Co. 

Take a short online parenting course and receive your very own Baby Box.

STEP 1: Take a course

Watch a series of short videos from experts in prenatal, infant and child healthcare.

STEP 2: Take a quiz

The quiz is just a way to make sure you can use what you’ve learned in real life. Your answers won’t be evaluated, and you can take it again if you need to.

STEP 3: Get your reward

Once you complete your quiz, you’ll be taken to a page where you can claim your free baby box reward. You can either arrange for your Baby Box to be delivered to your door (P&P fees will apply) or alternatively arrange collection from a local collection centre near you.

Watch this space….

Expectancy Scanning Studios is now a local collection point for you to pop along and pick up your box. We will let you know details of our scheduled collection dates for you each month. Easy as that!


  • Inside your Baby Box, you’ll find a mattress made of firm, safe-certified foam, along with a selection of baby products and goodies.
  • You will receive access to over 5,000 educational videos from experts answering your questions about nutrition, safe sleep, baby development, and more.


Click here to book your collection date.

Baby box

Remember – safe sleep guide:


  • Make sure nothing covers your baby’s head (e.g., headbands and hats).
  • Always place your baby on his or her back to sleep.
  • Make sure your Baby Box is always on a flat, solid, non-elevated surface.
  • Do not place pillows, blankets or stuffed animals anywhere in your baby’s sleep area.
  • Use a firm, safety-approved sleep space, such as a Baby Box.
  • Babies who can roll themselves independently do not need to be repositioned if they roll onto their stomach during sleep.
  • Room Share: A baby’s sleep area should be next to where his or her parents sleep.
  • Keep baby away from direct heat sources such as radiators and underfloor heating.

For further information:

Expectancy Scanning Studios Ltd – Registered Baby Box collection point


Telephone: 07803829277


Access to a support team to answer your questions about SIDS or safer sleep for babies. You can ring the information line on 0808 802 6869 or email


Register for your free baby box and sleep advice


Expectancy Scanning Studios Ltd
Unit 3 The Nursery, Dunn Street Road, Bredhurst, Kent, ME7 3ND | t: 07803 829277

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